How To Set Up a Google Business Account? Over half of businesses—58% to be precise—have not optimized their business listings for local searches. If you’re among these businesses, you’re handing over potential customers to your competitors!
But don’t panic—Think Marketing has your back. Today, we’ll guide you step-by-step through setting up a Google Business account (formerly known as Google’s My Business), so you can rank higher, get found easily, and outshine your competition.
What is Google’s My Business?
Google’s My Business (now Google Business Profile) is a free tool that lets you manage how your business appears on Google Search and Maps. With an optimized listing, you increase your visibility and credibility, driving more traffic—and sales—to your doorstep.
Why Should You Set Up a Google Business Profile?
- Boost Local SEO: Helps your business rank higher on Google locally.
- Get Discovered: Customers can find you easily via Google Search and Maps.
- Increase Trust: Reviews and ratings build your business’s credibility.
How To Set Up a Google Business Account: Step-by-Step Guide
Let’s dive straight into the setup process:
Step 1: Start Building Your Business Profile
- Visit Google Business Profile to start.
- Enter your business name and select a category relevant to your business.
Step 2: Add a Physical Location (Optional)
- Decide if you have a physical location customers can visit.
- If yes, choose “Yes” and proceed to add your business address.
Step 3: Specify Your Service Areas
- Indicate areas you serve (optional but recommended for service-based businesses).
- You can always update these areas later.
Step 4: Enter Contact Information
- Add your business phone number and website URL.
- Make sure the details are accurate to ensure customers can contact you easily.
Step 5: Verify Your Business
Verification is crucial—it confirms your business’s authenticity.
- Enter your mailing address for verification (it will be hidden from the public).
- Follow Google’s verification guide.
Once verified, you’ll see a confirmation screen:
Step 6: Set Your Business Hours
- Clearly state your business hours to inform your customers when you are available.
- Update regularly to reflect changes.
Step 7: Write an Engaging Business Description
- Clearly describe your business, what you offer, and your unique selling points.
- Use your targeted keywords naturally to improve visibility.
Step 8: Upload Eye-Catching Photos
- Showcase your products, services, or location to entice potential customers.
- High-quality visuals enhance engagement.
How to Optimise Your Google Business Profile to Rank Higher
Just creating a Google Business Profile isn’t enough. Here’s how to optimize:
- Regular Updates: Keep your profile current with business hours, services, and offerings.
- Respond to Reviews: Engage with your customers, show appreciation, and professionally handle criticism.
- Use Relevant Keywords: Naturally integrate keywords like “Rank higher on Google” and “Get Found on Google”.
- Post Regularly: Share updates, offers, and events directly on your profile.
- Add FAQs: Answer common questions proactively to inform and attract customers.
Common Mistakes to Avoid
- Incomplete Profile: Fill out every section thoroughly.
- Ignoring Reviews: Actively manage customer reviews—positive and negative.
- Keyword Stuffing: Keep it natural; avoid overloading keywords.
- Incorrect Information: Regularly check and update your details.
Need Help? Let Think Marketing Handle It!
Feeling overwhelmed? You’re not alone—58% of businesses haven’t optimized their local listings. But you’re smarter than that!
Contact Think Marketing, and we’ll set up, verify, and optimize your Google Business account. Let us do the heavy lifting while you watch your visibility skyrocket!
Contact Us today and dominate your local search!